Seeing that the Health & Beauty Industry has evolved over the years, our only natural response is to create brands that support this growth. Developing advanced and refined products with a true added value and a memorable customer experience. Our focus is to excel in digitalisation and efficiency. Implementing this into our internal organisation and external strategy. We initiated this by building an interactive online platform, accessible for all B2B partners. Also creating an internal dynamic by establishing automated email processes and workflows. To accomplish our goals, we focus our core business on product development and distribution. Dividing our team into several Business units to accomplish a fluent and efficient workflow. Each with their own specialty and all working together coherently.


A dynamic group of young potentials that is ready to rewrite the rules. Driven to accomplish the same goal: bringing renewal and rejuvenation to the Health & Beauty Industry.


Inspired by culture, lifestyle and the desire to distinguish himself. From an early age, Dries Van de Walle was a creative person with an innovative view on the Health and Beauty Industry. Originating from a family of pharmacists that has already existed for three generations. The pharmacy is close to his heart. That’s why he started his business with this extensive network of professionals. Today, the story continues with dermatologists, oncologists, beauticians and more to come in the near future.